Top 5 Strategies To Get YOUR Economy Moving!


I like those ads, have you seen them, the ones that discuss "my economy"? It belongs to a particular financial or insurance company, I don't even know which one, and they put in a client who commends the good qualities of how this company helped them fix "their economy," that "in their house."

I like those ads because I like the phrase "fix my economy." I think it shines. Because at the end of the day isn't that what we're worried about, trying to find the best solutions and ideas for our economy to move on again?

So what do you need to do to keep your economy afloat, get things back on track and point the way? However, based on the research and discussions I have done for my new book, Winning In The Trust & Value Economy: A Business Guide and Success in Marketing.

Here are the top 5:

1.Accept the Truth - 

Face it, it would be nice if someone rode a white horse, or swung a magic wand, or kicked his heels three times and the economy was back on track. But actually, let me be the first to say, "That can't happen!" No one else is going to fix this economy, because the truth is that this economy cannot be fixed. Why? The fact is that it is not broken; it changes.

Our society, our culture, is actually experiencing economic transformation - transformation. Transformation that brings about big changes, as well as new ways of doing business. Making this change, to say the least, is difficult. We are creatures of habit, and though we know that change is good, we fight against it. Even though we know it is inevitable, we are still fighting it. Although we know that change will bring better results, we are still fighting for change.

So if you want to succeed in this economy, your first step is to embrace your new reality. Understand that times are different, things have changed, and you need to learn new rules. You need to pay attention to what your customers want, what employees expect, and what your customers will do.

2.Focus on Values ​​-

 Welcome to the age of integrity, and the economy in which what you do is more important, if not more important, than what you say. As an expert, CEO or business owner, you need to know who you are and what you stand for in order to attract, maintain and really deepen customer relationships.

Today's consumers want and expect more. Only Google should find the products or services they want. So consumers need something that is more compelling to make them buy, something more powerful that makes them part of their money, and that something is trustworthy and valuable.

Today's consumers are looking for companies and people with whom they can build relationships; those who can trust. Promoting trust is a long process that can only be built through consistent, positive collaboration between customer and company. So as companies and professionals, the only way to ensure that your customer gets good, consistent communication is to build a culture steeped in values.

3.Create Your Own Image -

 White Sounds! If you ask me why so many marketing dollars are wasted and advertising messages are lost I have to say white noise. There’s just so much available these days, and consumers are so full of so much information. It's not just that we can't hear it, we never listen. If you want to succeed in today’s Trust & Value Economy, you have to get over the controversy, stand out, and you shouldn’t have white noise.

Now, before I offend all my advertising and marketing friends, please allow me to say that marketing and advertising are still important, if not essential, to success. It is not enough. You have to do more to pass the white noise. The only way to do that is to build your image, build your reputation, and make people talk about you. You should stop pushing messages, and start dragging your customers in.

In the Trust & Value Economy you can not live on those customers only you go out and get them; you need customers coming to you. By investing in building your image and creating your reputation, you can really drive customers to you, arousing their interest in coming to you instead of constantly calling them.

4.Invest In Relationships - 

We've all heard it said many times: relationships are new money. While this has always been true, it has never been more true than this economy. The more people you know, the more people you know, and the more people you help, the more successful you will be.

Success today takes time. Consumers are tired of being beaten by selling people who are worried about making a goal and pushing to make a sale. They are looking for a professional or business owner who really wants to invest in helping them succeed. Again, that takes time.

If you want to excel in the Trust & Value Economy, invest in building relationships. Get to know your clients; who they are; what matters to them and what their essential needs and long-term goals are. Find ways to help them succeed. Make connections and create opportunities for them and their employees. To thrive in this economy, you need to invest in relationships, and be committed to giving without expecting anything in return. The professional who invests in the relationship are the professionals who are talking about him, and he is memorable.

5.Get Your Head Out of the Sand -

 In the end,There is more to this economy than to your business. If you had to worry about them being your daily challenges you would actually be in good shape. But Trust & Value Economy offers so many challenges and opportunities to say "Higher power, higher impact and greater motivation" - that is Meridith Elliott Powell, founder and owner of MotionFirst. A certified trainer, speaker, writer and business development expert, Meridith is known in the industry as a facilitator and a woman who makes things happen! Work with the side of your business rather than within your business.


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